Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One
Where Hand Crafting and Technologyh Become One

Brand New Ice Fishing Rods!

Newly Redsigned Bass and Walleye Fishing Rods

Expert rod and lure manufacturing that is second to none.

Experience the Fox River difference.

All Fox River Rods are made from High Modulus graphite for increased strength, excellent sensitivity, and very light weight.

Our spinning and casting models are some of the most sensitive on the market. The craze in today's market is lighter, lighter, lighter, and more sensitive. At some point you sacrifice breakability for lightweight and sensitivity. We have a blank that is a perfect combination of the two that maintain the durability needed in a modern day rod.

These semi-custom rods feature Pac Bay components that include ultrasensitive and light weight Minima Guides.

Brand New Fuji LGAT Tip Tops with Alconite Rings. Fuji's engineers thought long and hard on how to make a guide lighter and stronger yet keep the cost down. After years of research they came up with Alconite™, a special type of ceramic that offers strength, lightness, and durability. In fact Alconite™ offers 80% greater compression strength and is 20% lighter than Aluminum Oxide. Also, through Fuji's Diamond Polishing, Alconite boasts a finish that is smoother than that of Hardloy. Fuji engineers were also able to make Alconite™ the thinnest and lightest ceramic ring available today; even 7% lighter than standard SiC Rings! When combined with the lightweight Concept frame the results are unparalleled ... 35% lighter and up to 50% stronger than ordinary guides.

Bass Rods
Newly redesigned with custom ergonomic EVA foam grips for ultimate comfort and light weight. Brand new reels seats. Palm swell light weight graphite for spinning models. Casting models feature light weight contoured graphite with blank exposure for ultimate sensitivity. All bass rods feature cool grey color blanks that match the two-tone EVA grips for a stylish look.

Walleye Rods
Newly redesigned with custom composite cork and high-grade cork for ultimate comfort and light weight. Brand new reels seats. Palm swell light weight graphite for spinning models. Casting models feature light weight contoured graphite with blank exposure for ultimate sensitivity. All bass rods feature our matte black blanks that compliment the cork grips for a timeless look.

Fox River Lures and Rods provides one of the best values available today in a rod. With these features and our aggressive pricing we offer the end user a great value compared to other rods on the market.